All your messages in one place
WhatsApp, Messenger, Instagram and your forms land in a single inbox, with each person’s history.
HUELLA methodology · 25 years of experience
Create posts, images and videos; plan campaigns; and follow every lead with AI. Guided by HUELLA, a marketing methodology shaped by 25 years of experience.
From US$49/month · 7-day trial · cancel anytime





Your content, ready to publish
Upload a photo of your product, say what you want to say and pick a style. PAWWER turns it into posts, stories and videos with your colors, your logo and your tone.

And that is just the start
Creating content is the part people see. What grows your business is what happens next: every message answered, every lead followed up and every appointment on your calendar.
WhatsApp, Messenger, Instagram and your forms land in a single inbox, with each person’s history.
It replies to your leads at any hour, answers questions and hands the conversation over when a person is needed.
Your calendar and Google Calendar connected, with reminders so nobody forgets.
Your pipeline tells you who is about to close, who went cold and who needs follow-up today.
HUELLA, the methodology built on 25 years of experience, guides your ads and your positioning.
Reports for your business and your team, where your leads come from and what each one costs.
The HUELLA methodology
The 25 years of agency marketing experience behind HUELLA become a practical guide to setting a strategy, creating useful content, organizing campaigns, and following up with every lead. PAWWER brings those steps together so your team can keep the work connected.
Define who you want to reach, what they need, and your marketing objective.
Turn real customer questions into ideas and creative that reflect your brand.
Coordinate messages, channels, and timing; review each piece before deciding what to share.
Keep each lead's context close and organize conversations, appointments, and next steps.
Experience provides a method and continuity, not guaranteed results; outcomes depend on each business, its market, and execution.

From methodology to sales
Every lead arrives with its source and context, whatever the channel.
See the full history before you reply: what they asked, when and through which channel.
Conversations, meetings and tasks in one place, with the next step always visible.
Quotes, proposals and closing connected to follow-up, with no loose ends.
Source, results and team activity to decide where to invest energy.
A marketing agency at your fingertips
Turn what you know about your customers into a clear strategy and useful content themes for your business.
Prepare branded posts, images and videos; review each piece and organize when to share it.
Follow up with leads, conversations and appointments from the same place where you organize your marketing.
Product view
Describe what you need in CMS and create branded posts, images and videos. In Planner, review each piece, choose its social network and schedule it. HUELLA guides the themes; you decide what gets published.


The PAWrtner™ series
Every great marketing team needs a sidekick. Pick the personality that feels like your brand—then put PAWWER to work.
PAWrtner™On your teamBig-picture thinking. Paws on the ground.
Executive Wolf
The operating layer
Centralize contacts and opportunities to work from a shared view.
Connect meetings and follow-up to keep the commercial rhythm.
Understand what works and what needs attention from Growth and Scale.
You write what you need and PAWWER creates three different designs with your colours, your tone and your industry — pick the one that works and it lands in your library. Included from the Scale plan up.
Plans & pricing
Choose content tools or a plan with CRM. A 7-day trial requires a card in Dodo Payments' secure checkout; nothing is charged until day 8. Pay yearly and you get twelve months with 15% off, in a single charge. Prices in USD, excluding taxes:
Create content and publish to your social accounts without subscribing to the CRM.
$49USD / moGet startedContent tools and manual publishing
Please note: CRM, leads, conversations, appointments, AI agents, and automated content creation are not included. Each generation uses credits. You can change plans when you need more tools.
Bring order to your commercial operation.
$99USD / moGet startedThe essentials to get started
Connect your content with your opportunities.
$199USD / moGet startedEverything in Essential, plus
Extend your team's reach.
$349USD / moGet startedEverything in Growth, plus
In activationMultichannel automations are enabled per channel once its official connection is complete.
Your entire operation, connected—with more team capacity.
$1,999USD / moGet startedEverything in Scale, plus
In activationUS$1,999 per month plus tax. Ad spend, overages and custom ERP integrations are quoted separately. Agency services and features not yet connected are excluded.
| Included | Content Creator | Essential | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Team members | 1 | 3 | 10 | 25 | 50 |
| Channels with official connection | Up to 3 profiles: Instagram, Facebook, and TikTok | Up to 2 | Up to 4 | Up to 8 | Up to 9 |
| AI credits / mo | 750 | 150 | 500 | 1,500 | 5,000 |
| Leads, contacts and follow-up CRM | — | ||||
| Appointment calendar | — | ||||
| Brand, library and content preparation | |||||
| Content planner | Manual | — | |||
| Lead map and source | — | — | |||
| Results, quotes and contracts | — | — | |||
| Commercial automation | — | — | — | ||
| Priority support | — | — | — | ||
| Operational analytics | — | — | — | ||
| AI sales agent with human handoff | — | ||||
| BrandForge (3 options per design) | — | — | — | Included | Included |
PAWWER Agencia
Everything in Scale plus strategy, content, paid media, operations and support from the PAWWER team. Always by proposal and contract, never auto-charged.
Frequently asked
PAWWER is a marketing agency that lives inside your business. It brings together the leads that reach you through WhatsApp, Instagram and Facebook, the follow-up on each one, your appointments, the content you publish and your ad campaigns — all in one place. It isn't just a CRM you type into: it creates the content, replies when you can't, and tells you where each customer came from.
Content Creator is $49 a month, Esencial $99, Crecimiento $199, Escala $349 and Empresarial $1,999, in US dollars. Paying yearly is 15% less on every plan. PAWWER Agencia — the service with a team behind it — is quoted by proposal. Prices don't include tax: it is added at checkout based on your country.
Yes, 7 days. Content Creator trials include its content tools and manual publishing; CRM plans trial Scale, or Enterprise if you choose that plan. You register a card at the start and the first charge lands on day four. Cancel before that and nothing is charged. One trial per business.
Instagram, Facebook and WhatsApp come with any plan. TikTok, YouTube, LinkedIn, Google, Pinterest and X are enabled separately. Connecting a network means authorizing it on that network's own page: PAWWER never sees your Meta password and never stores it, and you can revoke the permission whenever you want.
Yes, if you switch it on. The AI agent answers within seconds to anyone writing for the first time through Messenger, Instagram or WhatsApp, works out what they're after, and hands the lead to your team. The moment someone on your team types, the agent switches itself off — you'll never both be writing to the same lead. And there are things it never does, like quoting prices or confirming availability.
No. The builder puts the campaign together in six steps, in plain language: who you're talking to, what you want to happen, where the lead arrives, the creative, how much you're spending and who replies. On Meta that's four screens of jargon. There's also a copilot on every step that advises from your business, not from Meta's handbook.
Yes, to Google Calendar. Every appointment you book shows up there, your client gets the invitation by email even if they don't use PAWWER, and Google reminds you both a day before, 30 minutes before and 5 minutes before. Cancel the appointment in PAWWER and the event goes away, with your client notified.
Yes. Every business lives isolated: no other PAWWER customer can see your contacts, your conversations or your files, and that's enforced by the database, not by a setting anyone could switch off. You can export your list whenever you want, with where each lead came from and who handled them.
Yes, from your own account, without calling anyone. You keep using PAWWER until the end of the period you already paid for, and no further charges are made. Time already paid for isn't refunded; if you change your mind before it ends, you can resume your plan in one click.
Spanish and English, in full: the app, the guided tours and the emails. You switch from the sign-in screen or from My account, and it's remembered for next time.
Dodo Payments, PAWWER's merchant of record. If you enter your tax ID and company name at checkout, their invoice carries those details with the tax broken out. Your receipts live in the Dodo portal, which you reach from My business.