HUELLA methodology · 25 years of experience

Your AI marketing agency, right at your fingertips.

Create posts, images and videos; plan campaigns; and follow every lead with AI. Guided by HUELLA, a marketing methodology shaped by 25 years of experience.

From US$49/month · 7-day trial · cancel anytime

Aurora
Aurora
Cyberpunk
Cyberpunk
Pop art
Pop art
Victorian
Victorian
Surreal
Surreal
Video generated with Pawwer

Your content, ready to publish

Your ad, your post and your commercial, in the palm of your hand.

Upload a photo of your product, say what you want to say and pick a style. PAWWER turns it into posts, stories and videos with your colors, your logo and your tone.

  • 30+ ad styles, from minimal to neon
  • Vertical video for Reels and TikTok, horizontal for YouTube
  • Three on-brand options and you keep the one that works
Create your post
Create your post · Posts, stories and videos with your brand. What it looks like inside · Examples generated with PAWWER using generic products. Created with Pawwer
Create your post

And that is just the start

But PAWWER is even more.

Creating content is the part people see. What grows your business is what happens next: every message answered, every lead followed up and every appointment on your calendar.

All your messages in one place

WhatsApp, Messenger, Instagram and your forms land in a single inbox, with each person’s history.

An agent that answers for you

It replies to your leads at any hour, answers questions and hands the conversation over when a person is needed.

Appointments that book themselves

Your calendar and Google Calendar connected, with reminders so nobody forgets.

Every lead, and where it stands

Your pipeline tells you who is about to close, who went cold and who needs follow-up today.

Campaigns with a method

HUELLA, the methodology built on 25 years of experience, guides your ads and your positioning.

Results you understand

Reports for your business and your team, where your leads come from and what each one costs.

The HUELLA methodology

25 years of experience. Right at your fingertips.

The 25 years of agency marketing experience behind HUELLA become a practical guide to setting a strategy, creating useful content, organizing campaigns, and following up with every lead. PAWWER brings those steps together so your team can keep the work connected.

Plan the strategy

Define who you want to reach, what they need, and your marketing objective.

Create content

Turn real customer questions into ideas and creative that reflect your brand.

Organize campaigns

Coordinate messages, channels, and timing; review each piece before deciding what to share.

Follow up with leads

Keep each lead's context close and organize conversations, appointments, and next steps.

Experience provides a method and continuity, not guaranteed results; outcomes depend on each business, its market, and execution.

PAWWER Planner with demonstration posts organized in the monthly calendar

From methodology to sales

From the first idea to a customer cared for.

01

Capture

Every lead arrives with its source and context, whatever the channel.

02

Understand

See the full history before you reply: what they asked, when and through which channel.

03

Engage

Conversations, meetings and tasks in one place, with the next step always visible.

04

Convert

Quotes, proposals and closing connected to follow-up, with no loose ends.

05

Measure

Source, results and team activity to decide where to invest energy.

A marketing agency at your fingertips

One methodology, the whole cycle.

Plan with HUELLA

Turn what you know about your customers into a clear strategy and useful content themes for your business.

Create content with AI

Prepare branded posts, images and videos; review each piece and organize when to share it.

Connect marketing and sales

Follow up with leads, conversations and appointments from the same place where you organize your marketing.

Product view

Create your advertising. Plan when it goes live.

Describe what you need in CMS and create branded posts, images and videos. In Planner, review each piece, choose its social network and schedule it. HUELLA guides the themes; you decide what gets published.

Create your post editor with preview and styles
Create your post · Demo interface
Monthly Planner with demonstration posts
Planner · Demo posts

The PAWrtner™ series

Choose your PAWrtner in crime.

Every great marketing team needs a sidekick. Pick the personality that feels like your brand—then put PAWWER to work.

Executive Wolf, PAWWER brand companionPAWrtner™On your team

The strategist

Big-picture thinking. Paws on the ground.

Executive Wolf

The operating layer

Less memory. More momentum.

A place for every lead

Centralize contacts and opportunities to work from a shared view.

A clear next step

Connect meetings and follow-up to keep the commercial rhythm.

A measurable read

Understand what works and what needs attention from Growth and Scale.

BrandForge: three options, your brand

You write what you need and PAWWER creates three different designs with your colours, your tone and your industry — pick the one that works and it lands in your library. Included from the Scale plan up.

Plans & pricing

Choose the pace of your growth.

Choose content tools or a plan with CRM. A 7-day trial requires a card in Dodo Payments' secure checkout; nothing is charged until day 8. Pay yearly and you get twelve months with 15% off, in a single charge. Prices in USD, excluding taxes:

Essential

Bring order to your commercial operation.

$99USD / moGet started

The essentials to get started

  • Leads, contacts and follow-up CRM
  • Appointment calendar
  • Brand, library and content preparation
  • Pawwer Studio: your text and logo on your video, free
  • 3 team members
  • AI sales agent that answers your leads
  • Up to 2 channels with official connection
  • 150 AI credits per month

Growth

Connect your content with your opportunities.

$199USD / moGet started

Everything in Essential, plus

  • 10 team members
  • Content planner
  • Lead map and source
  • Results, quotes and contracts
  • Up to 4 channels with official connection
  • 500 AI credits per month

Scale

Extend your team's reach.

$349USD / moGet started

Everything in Growth, plus

  • 25 team members
  • Commercial automation
  • Priority support
  • Operational analytics
  • Up to 8 channels with official connection
  • 1,500 AI credits per month
  • Full Pawwer Studio: AI video with the identical person (from 40 credits), professional Spanish and English voices and custom music
  • BrandForge: 3 on-brand design options; premium 20- or 30-second commercials (400 or 600 credits per video)

In activationMultichannel automations are enabled per channel once its official connection is complete.

Enterprise

Your entire operation, connected—with more team capacity.

$1,999USD / moGet started

Everything in Scale, plus

  • 50 team members and 10 business profiles
  • 5,000 AI credits per month
  • Full Pawwer Studio: AI video with the identical person (from 40 credits), professional Spanish and English voices and custom music
  • All 9 available channels, subject to official connection
  • Available modules included, subject to setup
  • Video calls, customer context and campaign intelligence
  • Priority support and operational analytics
  • BrandForge: 3 on-brand design options; premium 20- or 30-second commercials (400 or 600 credits per video)

In activationUS$1,999 per month plus tax. Ad spend, overages and custom ERP integrations are quoted separately. Agency services and features not yet connected are excluded.

Compare the plans

IncludedContent CreatorEssentialGrowthScaleEnterprise
Team members13102550
Channels with official connectionUp to 3 profiles: Instagram, Facebook, and TikTokUp to 2Up to 4Up to 8Up to 9
AI credits / mo7501505001,5005,000
Leads, contacts and follow-up CRM—
Appointment calendar—
Brand, library and content preparation
Content plannerManual—
Lead map and source——
Results, quotes and contracts——
Commercial automation———
Priority support———
Operational analytics———
AI sales agent with human handoff—
BrandForge (3 options per design)———IncludedIncluded
Content Creator
Team members1
Channels with official connectionUp to 3 profiles: Instagram, Facebook, and TikTok
AI credits / mo750
Leads, contacts and follow-up CRM—
Appointment calendar—
Brand, library and content preparation
Content plannerManual
Lead map and source—
Results, quotes and contracts—
Commercial automation—
Priority support—
Operational analytics—
AI sales agent with human handoff—
BrandForge (3 options per design)—
Essential
Team members3
Channels with official connectionUp to 2
AI credits / mo150
Leads, contacts and follow-up CRM
Appointment calendar
Brand, library and content preparation
Content planner—
Lead map and source—
Results, quotes and contracts—
Commercial automation—
Priority support—
Operational analytics—
AI sales agent with human handoff
BrandForge (3 options per design)—
Growth
Team members10
Channels with official connectionUp to 4
AI credits / mo500
Leads, contacts and follow-up CRM
Appointment calendar
Brand, library and content preparation
Content planner
Lead map and source
Results, quotes and contracts
Commercial automation—
Priority support—
Operational analytics—
AI sales agent with human handoff
BrandForge (3 options per design)—
Scale
Team members25
Channels with official connectionUp to 8
AI credits / mo1,500
Leads, contacts and follow-up CRM
Appointment calendar
Brand, library and content preparation
Content planner
Lead map and source
Results, quotes and contracts
Commercial automation
Priority support
Operational analytics
AI sales agent with human handoff
BrandForge (3 options per design)Included
Enterprise
Team members50
Channels with official connectionUp to 9
AI credits / mo5,000
Leads, contacts and follow-up CRM
Appointment calendar
Brand, library and content preparation
Content planner
Lead map and source
Results, quotes and contracts
Commercial automation
Priority support
Operational analytics
AI sales agent with human handoff
BrandForge (3 options per design)Included

PAWWER Agencia

The system and the team to make it grow.

Everything in Scale plus strategy, content, paid media, operations and support from the PAWWER team. Always by proposal and contract, never auto-charged.

Request a proposal

Frequently asked

What people ask before they start.

What is PAWWER?

PAWWER is a marketing agency that lives inside your business. It brings together the leads that reach you through WhatsApp, Instagram and Facebook, the follow-up on each one, your appointments, the content you publish and your ad campaigns — all in one place. It isn't just a CRM you type into: it creates the content, replies when you can't, and tells you where each customer came from.

How much does PAWWER cost?

Content Creator is $49 a month, Esencial $99, Crecimiento $199, Escala $349 and Empresarial $1,999, in US dollars. Paying yearly is 15% less on every plan. PAWWER Agencia — the service with a team behind it — is quoted by proposal. Prices don't include tax: it is added at checkout based on your country.

Is there a free trial?

Yes, 7 days. Content Creator trials include its content tools and manual publishing; CRM plans trial Scale, or Enterprise if you choose that plan. You register a card at the start and the first charge lands on day four. Cancel before that and nothing is charged. One trial per business.

Which social networks can I connect?

Instagram, Facebook and WhatsApp come with any plan. TikTok, YouTube, LinkedIn, Google, Pinterest and X are enabled separately. Connecting a network means authorizing it on that network's own page: PAWWER never sees your Meta password and never stores it, and you can revoke the permission whenever you want.

Does PAWWER reply to my customers on its own?

Yes, if you switch it on. The AI agent answers within seconds to anyone writing for the first time through Messenger, Instagram or WhatsApp, works out what they're after, and hands the lead to your team. The moment someone on your team types, the agent switches itself off — you'll never both be writing to the same lead. And there are things it never does, like quoting prices or confirming availability.

Do I need to know Meta Ads to launch a campaign?

No. The builder puts the campaign together in six steps, in plain language: who you're talking to, what you want to happen, where the lead arrives, the creative, how much you're spending and who replies. On Meta that's four screens of jargon. There's also a copilot on every step that advises from your business, not from Meta's handbook.

Does it connect to my calendar?

Yes, to Google Calendar. Every appointment you book shows up there, your client gets the invitation by email even if they don't use PAWWER, and Google reminds you both a day before, 30 minutes before and 5 minutes before. Cancel the appointment in PAWWER and the event goes away, with your client notified.

Is my data mine?

Yes. Every business lives isolated: no other PAWWER customer can see your contacts, your conversations or your files, and that's enforced by the database, not by a setting anyone could switch off. You can export your list whenever you want, with where each lead came from and who handled them.

Can I cancel any time?

Yes, from your own account, without calling anyone. You keep using PAWWER until the end of the period you already paid for, and no further charges are made. Time already paid for isn't refunded; if you change your mind before it ends, you can resume your plan in one click.

What languages is PAWWER available in?

Spanish and English, in full: the app, the guided tours and the emails. You switch from the sign-in screen or from My account, and it's remembered for next time.

Who invoices me?

Dodo Payments, PAWWER's merchant of record. If you enter your tax ID and company name at checkout, their invoice carries those details with the tax broken out. Your receipts live in the Dodo portal, which you reach from My business.

Start building with us

Make every lead move forward.

cuentamelo@pawwerapp.com662 457 3306
Torre B, Blvd. Pedro Infante 2550-Piso 1,
Los Álamos, 80100 Culiacán Rosales, Sin.
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